Shoppers Stop launches its Pohela Boishakh collection
Rupsha Mukhopadhyay adds Glamour to the Launch
Kolkata, 4 April 2025: Shoppers Stop, India’s premier fashion, lifestyle, and gifting destination, unveiled its exclusive Pohela Boishakh festive collection at Acropolis Mall, Kolkata, with popular Bengali actor Rupsha Mukhopadhyay gracing the occasion. The event was a grand celebration of fashion, tradition, and modern elegance, offering an immersive experience of personalized styling, premium, and festive spirit.
The launch event featured the unveiling of an exquisite collection that seamlessly blends heritage with contemporary aesthetics. Guests enjoyed exclusive styling sessions led by fashion experts, a premium hi-tea experience, and an exclusive celebrity meet-and-greet for Shoppers Stop’s Black Card customers. The collection encapsulates the essence of the festival with intricate craftsmanship, vibrant colours, and elegant silhouettes.
Commenting on the launch, Kavindra Mishra, Customer Care Associate, Managing Director and CEO of Shoppers Stop, stated, “Festivals in India are a time of joy, tradition, and self-expression through fashion. With the launch of our Pohela Boishakh collection, we aim to offer our customers an elegant blend of heritage and modernity. This collection reflects Shoppers Stop’s commitment to providing trendsetting styles that elevate every festive moment into a remarkable fashion statement.”
The collection showcases Shoppers Stop’s two exquisite ethnic lines—Kashish and Bandeya, each embodying the spirit of Pohela Boishakh in its own unique way:
Kashish: Shoppers Stop’s women ethnic line is Inspired by the artistry of India’s rich heritage; Kashish is a line of intricately embroidered ensembles that celebrate the grace and elegance of Indian festivals. Designed in traditional colours of Pohela Boishakh—each piece captures the joy, vibrancy, and sophistication of the festival while incorporating modern silhouettes for effortless styling.
Bandeya: Shoppers Stop’s men’s line is a tribute to India’s diverse crafts and heritage, Bandeya presents a range of modern ethnic and Indo-western ensembles tailored for the stylish traditional man. With rich textures, intricate detailing, and contemporary fits, this collection ensures that men can embrace the grandeur of Pohela Boishakh with outfits that are both timeless and fashion-forward.
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