26 January 2025: Voltas Beko, is excited to announce the launch of its new influencer campaign to promote its revolutionary HarvestFresh technology in refrigerators. Following the success of its TV and digital campaigns launched in October last year, this new influencer campaign aims to reach a wider audience by leveraging the power of 20 influencers across various genres, including lifestyle, nutrition, food, and parenting.
The campaign will feature prominent influencers such as Kishwer Merchant, Ambika Dutt, Uma Raghuraman, Rashmi Rai, Aarti Madan and many others. These influencers were carefully selected based on the audience profile and brand resonance with Voltas Beko. These personalities will be showcasing the innovative features of Voltas Beko’s refrigerators, that boasts of advanced technology that preserves the freshness of fruits and vegetables for longer periods. The influencers will highlight the key benefits of this cutting-edge product, with a clear call-to-action directing their followers to visit Voltas Beko stores or explore the website for more details.
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