10 December, 2024: Uber, has unveiled its latest campaign, #SafetyNeverStops, to highlight everyday safety challenges faced by women and drive awareness towards how Uber continues to improve access to safer transport for women. Featuring stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and Shashi Dhiman, the campaign uses wit to highlight challenges women face, delivering a bold and thought-provoking message “Women’s safety isn’t a joke.”
The campaign comprises 9 candidly shot films that are set in public spaces like markets, offices, and transit stations. Each film portrays choices women often face to ensure their safety—turning sundry everyday moments into humorous, though-provoking narratives. By using humor, Uber aims to spark meaningful conversations around women’s safety and make the topic more approachable.
Ameya Velankar, Head - Marketing, Uber India & South Asia, said, "At Uber, we believe that our work on safety never stops. We use a mix of technological and human-led interventions to enhance safety on our platform. In our new campaign, we’re using humour that resonates with people's daily lives - balancing the seriousness of the subject with a light-hearted approach that fosters trust, engagement and conversations. This approach also helps us connect with audiences to underscore what Uber does to make every trip safer."
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