1 December 2024: Tata AIA Life Insurance Co Ltd (Tata AIA), to drive insurance penetration in the state, has undertaken a diverse range of initiatives to spread insurance awareness. Supporting IRDAI’s vision of ‘Insurance for All by 2047’, Tata AIA has launched several initiatives across the state, including, Bimarath, an on-ground campaign, Masik Bima Diwas consumer connect program at company branches, and social media campaigns featuring local themes and influencers.
The Bimarath campaign by Tata AIA aims to spread insurance awareness in the Kolkata Metropolitan region and 12 districts across South and North Bengal. The campaign targets a diverse set of consumers in the state, including young professionals, stay-at-home parents, entrepreneurs, and MSMEs.
The Bimarath in the Kolkata Metropolitan region, which began in the third week of November and will end in the first week of December, covers all popular locations throughout the city. So far, the campaign has helped reach over 10000 residents.
Apart from Kolkata, Bimarath will be conducted in December across multiple districts that include Purulia, Suri (Birbhum), Katwa (Purba Bardhaman), Ranaghat (Nadia), Berhampur (Murshidabad), Malda, Balurghat (Dakshin Dinajpur), Raiganj (Uttar Dinajpur), Jalpaiguri, Alipurduar, Cooch Bihar and Darjeeling.
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