RuPay Zomaland Season 5 travels to seven cities, featuring international and national chefs, curated menus, new ticket categories, and more.
RuPay cardholders can exclusively access presale tickets on the District app from 12 PM on 29 November 2024 to 12 PM on 4 December 2024.
Kolkata, 4 December 2024: Zomato Live has announced the fifth season of RuPay Zomaland, one of India’s most anticipated food and entertainment festivals. This event brings together the best in food, live entertainment, music, and games. RuPay is the first partner to have its name seamlessly integrated into Zomaland’s entire framework, marking a unique collaboration.
As part of the Integrated Logo Unit (ILU), this edition of Zomaland will feature RuPay-exclusive zones and lanes, showcasing the brand’s dedication to innovation and consumer-centricity. This partnership allows RuPay to directly connect with a young, dynamic audience and reinforces its commitment to promoting positive lifestyle choices.
This season, RuPay Zomaland will kick off in Delhi on 18 January, 2025, and will travel to seven cities across India, including Mumbai, Bengaluru, Pune, Kolkata, Jaipur, and Indore. Prepare for an unforgettable experience with a unique blend of food, entertainment, music, and games.
Speaking on the partnership Ramesh Yadav, Chief Marketing Officer, NPCI, said “We are happy to collaborate with Zomato for the fifth season of Zomaland, which promises a mix of innovation and immersive experiences. It allows us to tweak consumer engagement with RuPay-exclusive zones, express lanes, and curated premium experiences. We believe in transforming each touchpoint to connect with digitally savvy and socially active users. The partnership cements our commitment to making RuPay synonymous with unforgettable moments and enabling good lifestyle choices for cardholders.”
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