Safety Takes the Spotlight: 70% of Car Buyers Prioritize Safety Features This Quarter



17 November 2024: CARS24, is back with its highly anticipated DriveTime Quarterly report for Quarter III, 2024. This quarter coincided with the festive season and from the very beginning of the festivities, the platform saw a high increase in both sales and savings and smart(er) car-buying decisions by Indians all across the nation.

This festive season also saw a clear shift in priorities, with safety emerging as a key factor in car purchases. As families across India celebrated, they chose cars not only for their affordability but for the peace of mind that comes with reliable safety features. There is a growing recognition that a new car isn’t just a purchase—it’s an investment in the well-being of loved ones, with pre-loved cars offering an ideal balance of quality, value, and safety.

Talking about the season, Gajendra Jangid, CMO and Co-founder, CARS24 said, "This festive season, cars are no longer just about getting from one place to another. They’re about creating memories and new beginnings. It’s heartwarming to see families choose cars as a way to bring freedom, comfort, and shared moments into their lives. Because, at the end of the day, better drives lead to better lives—and that’s what these cars represent."

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