11 November 2024: From the warm glow of diyas to the aroma of festive treats, Diwali is a celebration of love, light, and togetherness that bridges hearts and traditions. Godrej L’affaire, the experiential owned media lifestyle platform by Godrej Industries Group (GIG), extends its heartfelt celebration of love and relationships with the continuation of their #CelebratingAcceptance campaign on Diwali.
The film aims to showcase the true meaning of acceptance and equality in relationships, by portraying the emotional journey of a same-sex couple. In a world where stereotypes and prejudices continue to persist, Godrej L'affaire seeks to challenge these biases through a compelling brand film. The story centres around young Shlok’s interaction with his neighbour Aunt, who helps with his understanding of love and family. As the Diwali celebrations unfold, Shlok encounters different family dynamics and customs. His neighbour Aunt teaches him that traditions are best enriched by embracing all types of relationships and Shlok becomes a catalyst for acceptance.
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