8 October 2024: The catkin flowers swaying in the winds, the sight of night jasmines, the iconic Mahisasurmardini by Birendra Krishna Bhadra, or the workers sweating it out to complete the pandal works, all these add to the excitement of Bengal’s biggest festival to celebrate Durga Puja.
As lakhs of people throng the streets and by-lanes of the city for Pandal hopping, crowd management becomes key. This Durga Puja, Eveready marks the beginning of Devi Paksha, with a unique initiative which aims to share messages in public interest keeping in mind women’s safety especially in crowded spaces.
At a time when the conversation around women’s safety has taken centre stage, the initiative christened ‘Eveready Siren - Pujoy Awaaj Tolar Power’ (The Power to Raise Your Voice during Durga Puja) comes at the right time and aligns perfectly with the spirit of Durga Puja: a celebration of woman power. This is in continuation to the launch of Eveready Siren Torch that enables anyone in a vulnerable situation to raise an alarm by simply pressing a button and emitting a siren sound at 100 decibels.
As part of the initiative, Eveready has partnered with several of Kolkata’s most popular Durga Puja pandals including – Dumdum Park Tarun Sangha, Hindustan Park, and Jodhpur Park-95 Pally.
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