23 October 2024: Mother Dairy Fruit & Vegetable Pvt Ltd (Delhi), has launched its ‘Super-T Plus Milk’, specifically tailored for tea preparation, for consumers in Kolkata. This new variant caters to the unique preferences of tea enthusiasts across the region, further enhancing Kolkata's longstanding tradition of tea drinking.
Mother Dairy Super-T Plus offers 4.5% Fat and 9% SNF (Solids Not Fat) and is designed to enhance the flavour and creaminess of tea, making it an ideal choice for good quality tea preparation. It has been developed basis deep consumer insights, catering to the growing demand for tea special milk across specific regions. The newly introduced milk variant will be made available through a robust distribution network of around 5,000 outlets across the city, in a phased manner.
Mother Dairy Super-T Plus Milk
500 ml : Rs 32/pack
1 litre : Rs 62/pack
Commenting on the launch, Mr. Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “Tea, or ‘cha’, is more than just a drink in Kolkata. The city’s love for tea is evident from its lively tea stalls and charming cha houses. With the launch of Mother Dairy Super-T Plus Milk, we aim to provide the perfect companion for this beloved drink, ensuring every cup of tea reflects the city’s rich heritage. We are committed to making this product readily accessible, ensuring that every tea enthusiast can enjoy the perfect cup of tea. We are confident that Super-T Plus Milk will be well-received by our diverse consumer base.”
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