4 October 2024: Jawa Yezdi Motorcycles (JYM), launched the all-new 350 Jawa 42 FJ, the latest member of the Jawa 42 Life series in West Bengal. Building on the success of the 42 and 42 Bobber, the 350 Jawa 42 FJ marks an exciting new chapter for the “42 Life” theme, celebrating a commitment to superior design and an unparalleled riding experience. The company also initiated the first set of deliveries of the new motorcycle by handing over the keys to the customers in the city.
Additionally, the company is looking at robust network expansion in West Bengal to over 20 touchpoints by the end of this fiscal year from the present 13 in the region. Additionally, making the consumer purchase journey completely digital and seamless, the brand has partnered with Flipkart – an e-commerce platform, marking a significant step in the premium motorcycle market in India.
Furthermore, on the auspicious occasion of Durga Pujo, Jawa Yezdi Motorcycles has partnered with Onyo Pujo, organised by Make Calcutta Relevant Again in collaboration with Y-East and Hulladek, in celebration of the divine feminine, of tradition, sustainability and innovation. Under this partnership, JYM has provided old discarded motorcycle parts, to make a 100 KG chandelier as a part of the décor and also the main décor for the pandal, designed by Shamaun Ahmed and is located at Offbeat CCU, near Science City Auditorium.
"The 2024 Jawa 42 reflects our design-led approach to motorcycle engineering," said Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles. "We’ve pushed the 'price-performance' boundaries to create a perfect blend of performance, style, and precision. As pioneers of Neo-Classics in India, the 42 FJ embodies our challenger spirit and disruptive vision. On this auspicious occasion of Durga Pujo, we are delighted to be here to offer our extensive product line to West Bengal's enthusiasts and to deliver the festive joy to our new customer in the form of the recently launched 42 FJ.”
Additionally, the company is looking at robust network expansion in West Bengal to over 20 touchpoints by the end of this fiscal year from the present 13 in the region. Additionally, making the consumer purchase journey completely digital and seamless, the brand has partnered with Flipkart – an e-commerce platform, marking a significant step in the premium motorcycle market in India.
Furthermore, on the auspicious occasion of Durga Pujo, Jawa Yezdi Motorcycles has partnered with Onyo Pujo, organised by Make Calcutta Relevant Again in collaboration with Y-East and Hulladek, in celebration of the divine feminine, of tradition, sustainability and innovation. Under this partnership, JYM has provided old discarded motorcycle parts, to make a 100 KG chandelier as a part of the décor and also the main décor for the pandal, designed by Shamaun Ahmed and is located at Offbeat CCU, near Science City Auditorium.
"The 2024 Jawa 42 reflects our design-led approach to motorcycle engineering," said Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles. "We’ve pushed the 'price-performance' boundaries to create a perfect blend of performance, style, and precision. As pioneers of Neo-Classics in India, the 42 FJ embodies our challenger spirit and disruptive vision. On this auspicious occasion of Durga Pujo, we are delighted to be here to offer our extensive product line to West Bengal's enthusiasts and to deliver the festive joy to our new customer in the form of the recently launched 42 FJ.”
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