23 October 2024: The latest edition of Amazon Great Indian Festival celebrates businesses like Arish Bio Natural, a natural personal care brand, founded by Anupama Tripathi and Ratnendu Bikash Tripathi. Their inspirational journey began with a curiosity, when Anupama, a former school teacher, saw an advertisement about essential oils which sparked her interest. Anupama along with her husband, Ratnendu, a mechanical engineer who had passion for aromatherapy, established Arish Bio Naturals in 2006 where they shared their passion for natural healing and wellness with the audience.
Partnership with Amazon
Arish Bio Natural journey with Amazon started in a unique way when Ratnendu purchased his first aromatherapy book from Amazon. As the brand grew, Amazon proved to be a vital partner in expanding their business reach beyond just the local markets.
The brand used Amazons logistical solutions and market insights which enable Anupama and her family to scale operations effectively, making Arish Bio Naturals a trusted name for natural skincare and haircare. They offer a diverse range of high-quality, natural skincare and haircare products, inspired by Ayurvedic principles and regional traditions, which created a connect with customers domestically and internationally. Their product line offers variety of herbal hair growth oils, soothing body lotions, rejuvenating face masks, nourishing lip balms and much more. Amazon’s various promotional tools and comprehensive support has significantly increased their visibility to a wider audience and increased sales. This partnership has allowed Arish Bio Natural to use Amazons resources, which has enabled the brand to overcome challenges faced in the industry, like competition with larger brands and established a strong presence in the market.
Anupama always wanted to bring her family to the business, that’s why she named her brand after her son Arish Tripathi. After completing his higher education in London, Arish chose to join his parent’s business, while turning down lucrative offers from international companies. He has been at the forefront to contribute to the family business showcasing his unwavering support as his decision was not just a sense of duty but a deep rooted belief in the power of natural products and potential to make a positive impact on the world.
Looking Ahead
For the future, Arish Bio Natural has ambitious plans to expand their reach and focus on revamping their entire package line to give the products a more premium and luxurious feel. Arish Tripathi is headstrong into the business as his focus is to further elevate the brand and develop new website that accentuates the luxury feel which enhances the online experience for customers. He is also planning to introduce AI skincare tools that offers personalized skin assessments and product recommendation. Their aim is to expand their product line, enter new markets and use Amazon’s resourceful tools to boost brand visibility and sales with a commitment of innovation and maintaining sustainable practices. Amazon shows continuous support to such brands as this year during the Great Indian Festival, over 9,500 new products were launched by SMBs through Amazon’s seller programs like Karigar, Saheli, Local Shops and Launchpad. As part of their efforts to support such brands, Amazon has implemented key initiatives which includes reduction in selling fees across multiple product categories and hosting a series of Seller Connect Events across the country. With these tools and Amazon’s support to the brand, this year’s Great Indian Festival has positioned Arish Bio Naturals for significant growth and continued success in 2024 and beyond.
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