Kolkata, 27th September 2024: In a purpose driven initiative that unites innovation with advocacy for safety and security for deaf children, Eveready Industries has joined hands with actor and social activist Ritabhari Chakraborty. As part of the initiative, Eveready’s Siren Torch- - a transformative solution that goes beyond mere functionality was introduced to students at the Ideal School for the Deaf. This collaboration aims to empower deaf children with a tool that enhances their safety and builds a sense of security from an early age, helping them face life's challenges with confidence.
Deaf individuals often face unique challenges, including difficulties in adjusting to societal norms and feeling secure in their environment. In response, Eveready’s Siren Torch is a game-changing product specifically designed to provide a safety net for vulnerable groups. The Siren Torch emits a loud 100dbA safety alarm when the user pulls the attached key chain in a distressing situation. This feature ensures anyone in danger can easily attract attention and call for help. For deaf children, this tool serves as an innovative solution device to dispel the silence around safety, and an epitome of empowerment, allowing them to feel safer and more confident as they navigate their daily lives.
At the event, actor and social activist Ritabhari Chakraborty, who has been the foster guardian of 84 children at the Ideal School for the Deaf since the age of 16, said that, “Being a foster guardian to these children has been the most fulfilling experience of my life. I have witnessed the immense challenges they face, but also their incredible resilience and strength. The Siren Torch is more than just a tool—it empowers them to raise their voice, even when they cannot speak. It brings me great joy to be part of an initiative that ensures their safety and encourages them to dream big, knowing they are protected."
Anirban Banerjee, Senior Vice President & SBU Head (batteries & flashlights), Eveready Industries India Ltd. stated that “Anirban Banerjee, Senior Vice President & SBU Head (batteries & flashlights), Eveready Industries India Ltd. stated that “At Eveready, our mission is to innovate products that serve society’s most pressing needs, and the Siren Torch is a testament to that commitment. Our approach is to meet the challenges faced by vulnerable communities, offering solutions that reflect our identity as a Brand with A Purpose. By collaborating with Ritabhari Chakraborty, we hope to spread the message of safety and security for all, especially for communities that are often left vulnerable, like the deaf. The Siren Torch allows individuals to raise their voice and call for help, even in situations where they might feel isolated. We are proud to be part of this initiative that instills confidence in children and empowers them for the future.”
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