5 September 2024: Helios , announces the expansion of its international portfolio with the exclusive introduction of Herbelin, a distinguished French watchmaker, to the Indian market. Celebrated for its impeccable French craftsmanship and precision-driven Swiss movements, it adds a new dimension of elegance to Helios's already impressive selection of over 45 reputed international brands. As part of this launch, Helios will introduce an assortment of 40+ impressive watches across 9 stores in major Metro and Tier 1 markets. By the end of the financial year, Herbelin will be available in 20+ stores, including tier 2 towns like Chandigarh, Lucknow & Vishakhapatnam.
A recent Deloitte report highlights that 60% of Indian consumers are now embracing luxury brands, fuelled by both the macro-economic as well as demographic factors. The large proportion of Gen Z and millennials, rising urbanization and a large & growing middle class has made India as the fastest growing market for accessible luxury and is the most desired marketplace for all international watch brands in the world. This growth in disposable income has shifted consumer behaviour towards aspirational products and services. As urbanization advances and the middle and upper-middle classes expands, India's appetite for accessible luxury shall grow significantly, providing a large growth opportunity for Helios through a journey of continuous premiumization. In response to the growing demand for premium brands in India, Helios, with its extensive network of over 240 stores, spread over more than 95 cities has become a preferred destination for international brands wanting to enter the dynamic Indian market, ensuring customers have access to the world's most sought-after watches. Helios plans to introduce 10 new international watch brands this year.
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