Kolkata 21 September 2024: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate is thrilled to introduce the prestigious Swiss chocolate brand, Läderach to Kolkata. Renowned for its exceptional quality and Swiss craftsmanship, Läderach marked its introduction to the city’s consumer base.
The exclusive preview, tailored for Kolkata was hosted at The Glenburn Penthouse and witnessed the unveiling of Läderach’s luxurious chocolate offerings, and a curated selection of gifts designed for the upcoming festive and wedding season. Kolkata-based renowned Indian fashion designer ‘Shantanu Goenka’ crafted the traditional packaging for the Swiss chocolate boxes, which were exclusively unveiled at the event. Guests had the unique opportunity to savor the brand's luxury product offerings and exceptional flavors.
Kolkata is a key market for luxury brands, boasting a consumer base with a strong appreciation for premium products. With this exclusive showcase, Läderach has not only introduced its exquisite chocolates to its potential consumers but also seeks to build its awareness and tailor its approach for a successful retail launch in the region, in future.
Ms. Sanskriti Gupta, Läderach India, said, "We're thrilled to introduce Läderach's exquisite Swiss chocolates to Kolkata, a city renowned for its love of luxury and craftsmanship. Building on our success in India, we're confident that Kolkata's discerning consumers will be captivated by our luxury offerings, perfect for gifting and special occasions. Each product is meticulously handcrafted to deliver an unrivaled blend of flavors, textures, and aromas that will elevate the chocolate indulgence to new heights.”
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