1st July 2024: Sony India announced the launch of the new BRAVIA 7 series, offering an unparalleled viewing and audio experience with its advanced features and cutting-edge technology. The series further enhances the sense of reality in cinematic content and delivers outstanding picture and sound quality at home, allowing viewers to enjoy films with much of the same magic as the big screen. The BRAVIA 7 series combines the revolutionary Cognitive Processor XR, Mini LED, and XR Triluminos Pro technology to deliver lifelike visuals and immersive sound. This series also includes smart features like Google TV integration and SONY PICTURES CORE (formerly BRAVIA CORE), ensuring a premium entertainment experience for consumers.
Bring Cinema Home with the BRAVIA 7 series, presenting films just as the creators envisioned
Experience unmatched realism with the XR Processor for lifelike visuals and immersive sound, enhancing your cinematic home experience
With XR Backlight Master Drive enjoy deeper blacks, brighter highlights, and supreme contrast similar to professional monitor core technology
With XR Contrast Booster adjusts brightness for deeper blacks, brighter highlights, and supreme contrast
See over a billion vivid colors with XR Triluminos Pro and true-to-life clarity with XR Clear Image technology
BRAVIA 7 upscales non-4K content to near 4K quality with XR 4K Upscaling and ensures clear action scenes with XR Motion Clarity
Bring the cinematic experience home, enjoy IMAX Enhanced movies included with SONY PICTURES CORE
BRAVIA 7 features Dolby Vision and Dolby Atmos with adaptive brightness, bringing a cinema-like experience home
BRAVIA 7 gives cinema like experience at home, perfectly matching pictures with Acoustic Multi-Audio and Voice Zoom 3
With XR Sound Positioning and XR Surround technologies in BRAVIA 7 enjoy precise audio alignment and 3D surround sound for immersive cinematic experience
BRAVIA 7 is Perfect for PlayStation 5, bringing your favorite games to life like never before
Game Menu in BRAVIA 7 provides quick access to gaming status, settings, and assist functions
Enjoy smart user experience on BRAVIA 7 powered by Google TV to vast library of content and apps with seamless integration and voice control
With BRAVIA CAM accessory enjoy gesture controls, ambient optimization, and video calls via Google Meet for interactive viewing
One Slate design of BRAVIA 7 exudes sophistication from every angle
Balancing environment and accessibility in BRAVIA entertainment products
Model
Best Buy (in INR)
Availability Date
K-55XR70
1,82,990/-
1st July 2024 onwards
K-65XR70
2,29,990/-
1st July 2024 onwards
K-75XR70
To be announced
To be announced
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