June 13, 2024: Allana Group, further strengthens its pet-health brand Bowlers. Known for protein-rich dried dog food premium products, the brand Bowlers launches Nutrimax Club - a range of super premium dog food products. Apart from this, Bowlers also has snacks and treats in its .
The unveiling took place in Kolkata where 60+ veterinary doctors and many pet food business owners of the city came together to witness and understand the range of products first-hand. The event also highlighted the significance of the need and demand of having premium and affordable solutions for our pets.
Key Highlights of the Launch:
Nutrimax Club: A super premium range of dog food, formulated with the finest ingredients to provide superior nutrition and taste.
Nutrimax: An economy range that offers high-quality nutrition at an accessible price point, catering to the needs of budget-conscious pet owners.
Snacks and Treats: A variety of delicious and nutritious snacks and treats to complement the main meal offerings.
On this occasion, Raghavendra Rao, CEO, Pet Foods, Allana Group states, “The Indian pet food market is experiencing tremendous annual growth rate (CAGR) of approximately 13% between 2020 and 2025, reaching a market size of around $520 million by 2025, driven by rising pet ownership, urbanization, and growing disposable income. However, a significant gap exists for pet owners who desire premium nutrition for their pets at accessible price points and many pet parents demand for affordable options. We at Allana, have always been at the forefront to cater to rising need and demand for pet health and this step directly addresses the ask. We're confident that Bowlers® will be a game-changer, allowing more pet parents to provide the best possible nutrition for their beloved companions. The group will be expanding into all categories of pets market, from wet food to dry food for cats and dogs, and tailored/prescription nutrition in cats and dogs.”
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