12 April 2024: As Bengal awakens with the joyous spirit of Poila Boishakh; a new year unfolds with the promise of prosperity and joy. Celebrate new beginnings with Tanishq, India’s largest jewellery retail brand from the house of Tata. This Noboborsho, Tanishq pays an ode to the unwavering strength and progressive spirit of ‘Real Aishanis of Bengal.
Aishani as a platform, is dedicated to recognizing and celebrating the women of Bengal and each piece from Tanishq is imbued with a sense of empowerment, reflecting the progressive nature and indomitable spirit that Bengali women are known for. To add to the festive cheer, customers can now get up to 20%* off on making charges of Gold and on Diamond Jewellery Value. The offer is valid till 14th April 2024 across all stores in West Bengal. Additionally, the brand is also offering an irresistible offer wherein customers can exchange their old gold. Customers can avail 100%* value on old gold purchased from any jeweller.
This Poila Boishakh, Tanishq presents Rivaah, a dedicated wedding jewellery sub-brand, a tribute to the spirit of Shakti embodied in every Bengali woman- ‘The Real Aishanis of Bengal’. Rivaah caters to wedding customers offering stunning jewellery pieces that are thoughtfully crafted to resonate with the diverse design sensibilities of brides from across West Bengal. Featuring Mimi Chakraborty, a celebrated Bengali actress, Rivaah is a continuation of the narrative that honours the remarkable women who have shaped Bengal's rich heritage.
Brides can adorn themselves in resplendent gold for the Aiburobhat, embrace the essence of Bengali culture with traditional pieces during the Biye, and illuminate the grand reception with a touch of diamond brilliance from Rivaah by Tanishq. This Poila Boishakh, embrace new beginnings with a touch of timeless elegance. Choose from a captivating selection of timeless jewellery and embrace the auspiciousness of the season! Let your inner Aishani shine as a new year unfolds with the promise of prosperity and joy; each piece crafted for you. Each piece of Rivaah by Tanishq’s wedding jewellery embodies the strength, resilience, and unwavering spirit of Real Aishanis. Reflecting their multifaceted nature, this exquisite range empowers brides to craft their own stories.
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