Kolkata, 11 April 2024: Cricket Association of Bengal signeda tri-partite agreement that will now give Indian Chamber of Commerce , an opportunity to become the OfficialChambers Partner for the upcoming Bengal Pro T20 League, the most premiumCricket League of West Bengal.
The agreement was signed in presenceof the Snehasish Ganguly, President of the Cricket Association of Bengal, by the CAB Hony Secretary Naresh Ojha, Dr Rajeev Singh, Director General ofthe Indian Chamber of Commerce and Rajneesh Chopra, Co-Founder of ArivaaSports.
“Sports is a fully grown industry today in India. It is no more aboutjust the athletes and mere sponsorships. With sports becoming truly aprofessional career opportunity an entire support system has developed aroundit. As custodians of Bengal Cricket, it is imperative that we create suchopportunities and partnerships for not only the players but also the supportstaffs and the ecosystem around it to have a sound career. That is where thispartnership becomes so important,” said Snehasish Ganguly, President of the CAB.
Sports in India has turned itself into aserious industry estimated to be over 14,000 Crore Rupees as per the 10thedition of the Sporting Nation Report by GroupM ESP on sports sponsorship inIndia and Cricket remains at the core of it. Speaking on the occasion Dr Rajeev Singh, Director General of the Indian Chamber of Commerce said, “Westrongly feel that it the right time for serious Industry bodies like theIndian Chamber of Commerce to come forward and join hands with major sportingevents, to make the corporate participation even stronger to develop the entirebusiness opportunities in sports. It now offers a wide range of employmentopportunities, branding, marketing and serious business opportunities. The bestpart is sports imbibes in you the spirit of sportsmanship, camaraderie andself-discipline, which is so essential to have in a corporate world. I am surewith this partnership our members will make the most of it and take advantageof the wonderful opportunity Bengal Pro T20 League presents to them.”
Through this Partnership the Indian Chamberof Commerce will play an important role in development of Bengal Cricket as theIndustry partner by amplifying the importance and opportunities presented bythe League to all its members. It shall also work as a cohesive force betweenthe League and the industry ensuring seamless integration and mutuallybeneficial collaborations take place to fulfil the objectives, especially theoverall growth of Bengal Cricket.The Indian Chamber of Commerce also looksforward to engage its robust forum of young and dynamic leaders, the YoungLeaders Forum, who shall bring in fresh ideas, perspectives and above all theenergy to carry forward the essence of this historic partnership.“As a professional outfit it is ourendeavour to bring in new and innovative opportunities for the League to thriveand prosper. The interest and growth of Bengal Cricket is paramount and we arehappy to play a small role in it as partners to the Cricket Association ofBengal,” said Mr. Rajneesh Chopra, Co-Founder of Arivaa Sports, who are the exclusive management partners of the Bengal Pro T20 League.
Officially launched last week, Bengal ProT20 is conceptualised on the lines of the IPL involving 8 FranchiseTeamsfielding in both the men’s and women’s team to be played immediately after theIPL. The League shall not only be the biggest cricket league of the State, butalso shaping up to be the most grandeur and impactful sporting event of Bengal.
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