Kolkata: March 15, 2024: Blue Star Limited unveiled its new comprehensive range of Room ACs , including a ‘best-in-class affordable’ range and a ‘flagship premium’ range, for the forthcoming summer season. Overall, the Company has launched over 100 models across the spectrum of inverter, fixed speed, and window ACs, and across price points to cater to every consumer segment.
The market for room ACs is witnessing significant demand owing to burgeoning middle-class consumers with higher disposable incomes and the category becoming more of a necessity than a luxury. The Company is experiencing demand from first-time buyers, especially in the Tier 2, 3 and 4 markets, as well as the replacement market.
Blue Star has launched a slew of products to cater to this growing demand, leveraging its manufacturing, R&D and innovation capabilities to roll out new, differentiated and best-in-class ACs.
New Range of Air Conditioners for 2024
The Company has launched three categories in the inverter split AC segment. These include flagship, premium and affordable ranges in 2-star, 3-star, and 5-star variants, which are available in various cooling capacities from 0.8 TR to 2.2 TR at attractive prices starting from Rs 29,990.
Flagship Range
The Company has launched a formidable range of flagship models comprising ‘Super Energy-Efficient ACs,’ ‘Heavy-Duty ACs,’ ‘Smart Wi-Fi ACs,’ ‘Hot & Cold ACs’ and ‘ACs with Anti-Virus Technology’. Further, it has launched an 80th-year special edition AC to commemorate its legacy. This model is power-packed with comprehensive technologies and boasts several innovative features, making it the most advanced air conditioner available in the country.
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