13 February, 2024 : Kinetic Green, a leading manufacturer of electric vehicles in India, proudly introduced the highly anticipated E-Luna today, a stylish, multi-utility electric two-wheeler with advanced technology and features, at a prestigious event in New Delhi. This all-new electric version of the iconic Luna was unveiled at the hands of Nitin Gadkari, Hon'ble Minister of Road Transport and Highways, Government of India; Dr Hanif Qureshi, IPS, Additional Secretary, Ministry of Heavy Industries, GoI; Dr Arun Firodia, Chairman of Kinetic Group, and Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, adding great significance to the momentous occasion.
E-Luna is a high-speed Electric two-wheeler that is 100% designed, engineered and Made in India with a vision that masses, and not just classes, participate in the EV revolution and benefit from the advantages of e-mobility of great savings and noiseless, emission-free ride.
Nitin Gadkari, Hon'ble Minister of Road Transport and Highways, Government of India, expressed his excitement about the launch, stating, "The electric revolution in the automotive industry is gaining momentum, and Kinetic Green's E-Luna, with its versatile features and affordability, matches the government's vision for sustainable transportation. What catches my attention about the E-Luna is not merely the fact of it reducing carbon footprint, but along with Tier 1 cities, the E-Luna is also aimed at providing e-mobility for Tier 2, Tier 3 cities and rural areas of India. This is where the real Bharat is! It is a vehicle that encourages geographical inclusivity. This is the inclusivity that will see Bharat grow, expand and become a leading economic superpower in the world. With products like this, we can envision a future where electric mobility is not just a luxury but a practical and affordable choice for everyone. I congratulate Kinetic Green for their vision and wish them success in transforming the landscape of electric mobility in our country.”
During the unveiling of E-Luna, Ms Sulajja Firodia Motwani, the Founder and CEO of Kinetic Green said, "The E-Luna's unveiling is a proud moment for Kinetic Green, marking a nostalgic return to Luna's legacy. E-Luna’s entry into the realm of electric mobility is nothing short of a revolution. Beyond just a vehicle launch, it represents our vision of inclusion for the future of e-mobility. Today, electric vehicles have reached only a 5 to 6 % penetration in the automobile market and two of the key reasons for this are that most of today’s electric vehicle options are expensive making them unaffordable for a vast majority and many of them are not suitable to ride beyond the metro or large cities, making their appeal niche and limited. This is where E-Luna emerges as a beacon of hope, because with E-Luna, electric mobility will become a practical and affordable choice for everyone and everywhere in India. At an introductory ex-showroom price of Rs 69,990, E-Luna is not only the most affordable high speed electric two-wheeler but also the most easy-on-pocket two-wheeler with its 10 paisa per km running cost!
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