20 January 2024: Godrej aer, announced the launch of its latest breakthrough innovation, Godrej aer O – gel based hanging car freshener. Aer O comes with a unique product design, this car fragrance range is poised to revolutionize the way car owners indulge in freshness on-the-go. It brings an invigorating and sophisticated aroma to cars, making your car smell as good as new. This is the first-ever branded hanging car fragrance in India at a disruptive price-point of RS 99.
As the car ownership trend in India continues to rise at approx 9% CAGR, the affordable car segment (hatchback, mini-SUV, sedans) commands a staggering 55-60% share of the market. Godrej aer, India's top-ranking air freshener brand, has identified the immense potential within the car fragrance category. With approximately 30% market penetration, this category presents significant room for growth as 70% still don’t use any car fresheners.
People don’t use branded car fresheners largely due to the high cost associated with them. Because of this affinity, some end up using unbranded car fresheners which hardly meet the desired standards of quality and experience and while some misuse hanging bathroom fresheners in the car.
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