1 December 2023: TATA AIA Life Insurance Ltd, has recently launched a host of new initiatives in North Bengal, in line with the Insurance Regulatory and Development Authority of India (IRDAI) vision of 'Insurance for All by 2047’. The mission is to create awareness and educate the people in smaller towns and cities about the importance of life insurance and provide the best and simplest life and health insurance solutions. With the help of a Bimarath that will travel throughout North Bengal between 25-29 November, the initiative aims to raise awareness of the benefits and importance of life insurance in five districts, including Siliguri, Malada, Coochbeher, Jalpaiguri and Alipurduar. The activity will be continued in December to reach other locations of North Bengal and other parts of the state.
As part of the exercise, TATA AIA also organised free health check-up camps in these districts with the help of trained medical experts. The report of the same will be hand delivered by the Members of Tata AIA's Agency Distribution team to the people.
Girish Kalra, Chief Marketing Officer of Tata AIA Life Insurance, said, “According to the Indian Readership Survey findings, only 25% of people in urban West Bengal own life insurance policies. In rural West Bengal, the situation is unlikely to be better. It is, therefore, important that insurance awareness and penetration in West Bengal is increased. As a company created by the Tata Group and AIA, two leading global organisations that focus on people's welfare, we aim to inspire Indians to secure their future with consumer-centric financial products that provide protection, savings and health wellness plans.”
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