Aims to empower D2C merchants in the state through its state-of-the-art Checkout Network and industry-first 1-tap checkout solutions
Kolkata, December 01, 2023: Simpl, announced its plan to onboard over 2,000 merchants from West Bengal on its full-stack Checkout Network within the next 2-3 years. Through its Checkout Network, merchants selling their produce online from the state will be able to increase their conversions and reduce returns, two important pain points of the industry. Simpl’s merchant onboarding vision for West Bengal also assumes significance as the state is emerging as one of the fastest growing startup hubs in the country including D2C and the company aims to empower them through its artificial intelligence-led solutions.
Simpl, which currently has over 26,000 merchants including enterprises such as Zomato, Myntra and MakeMyTrip to numerous D2C brands such as Libas, Snitch, Superkicks and The Bear House, aims to onboard merchants across categories such as fashion, beauty, personal care and health among others.
Commenting on the development, Nitya Sharma, Founder and Chief Executive Officer, Simpl, said, "With conducive government policies such as ‘West Bengal Startup policy’ propelling the entrepreneurial landscape of the state, West Bengal is witnessing a notable uptick in the number of smaller businesses going online. Simpl, as a merchant-focused organisation, is dedicated to empowering them through our Artificial Intelligence-led Checkout solutions to improve conversions and reduce cash-on-delivery and returns while helping them build trust and offer convenience to their customers. We see immense opportunities for us to empower merchants from the state and aim to onboard over 2,000 merchants from the state in the next 2-3 years”.
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