Sony India announces two new Alpha 7C Series cameras


Including the Alpha 7CR with 61MP high-resolution sensor and the Alpha 7C II with the latest still image and video performance

                                                                                                                                       
                       Alpha 7C II                                                            Alpha 7CR

New Delhi, 31st October 2023: Sony India today announced the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II and Alpha 7CR. The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 124mm wide x 71.1mm high x 63.4mm deep and weighs approximately 514 g). It is the second-generation version of the Alpha 7C series, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography.
The Alpha 7CR is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C II2, approximately 515 g). In addition to daily snapshots, it easily realises high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, realising the combination of extreme high-resolution image capture with mobility and lightweight.

Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognises a wide variety of subjects with high accuracy, and 5-axis in-body image stabilisation provides a seven-step shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60p , and both models support Sony’s acclaimed S-Cinetone colour science for rich cinematic video. In addition, they have Active Mode in-body image stabilisation, AI-based Auto Framing, digital-audio interface support, and other features that support high-quality video shooting.

As the demand for sending and sharing captured content on social media networks (SNS) has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7CR, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators.

“At Sony, our unwavering dedication is to set new benchmarks and elevate the standards for photography and videography. With the launch of the Alpha 7C II and Alpha 7CR models, we offer an ingenious solution that caters to specific requirement of the consumers. By seamlessly integrating advanced technology with user-friendly design, we take the game to the next level offering unlimited creative potential" said Mukesh Srivastava, Head Digital Imaging Business, Sony India
Main Features of the Alpha 7C II
Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots.
Compared to the Alpha 7 IV which is approximately 131.3 mm x 96.4 mm x 79.8 mm and weighs approximately 658 g2, the α7C II is up to 22% lighter and has up to 45% less volume.
The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting.

Main Features of the Alpha 7CR
Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance. 
Compared to the Alpha 7R V which is approximately 131.3 mm x 96.9 mm x 82.4 mm and weighs approximately 723 g2, the Alpha 7CR is approximately 2 9% lighter and has approximately 53% less volume. 
The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images).
In addition to 7.0-step optical 5-axis in-body image stabilisation, even slight blurring at the 1-pixel level is detected and corrected.
Equipped with a Pixel Shift Multi Shooting that takes multiple images and synthesises them on a PC to create an image with a sense of high resolution.
By combining with the grip extension GP-X2 included with the Alpha 7CR, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens.

Pricing and Availability
The Alpha 7C II and Alpha 7CR cameras will be available across all Sony Center, Alpha Flagship stores, Sony authorized dealers, ecommerce websites (Amazon and Flipkart) and major electronic stores across India.

Model
Best Buy (in Rs.)
Availability
Colors : 

ILCE-7CM2 (Body Only)
2,14,990/-
3rd November 2023 onwards
Black and Silver

ILCE-7CM2L (Body + 28-60mm Zoom Lens)
2,43,990/-
3rd November 2023 onwards
Silver

ILCE-7CR
To be announced
To be announced
To be announced

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