16 November 2023: Unicommerce , has unveiled its analysis of the recently concluded festive season sale of 2023.
The analysis of orders processed through Unicommerce's platform reveals that e-commerce order volumes grew handsomely this festive season, increasing by approximately 37% during the festive season sale of 2023 as compared to festive sale period in 2022. In addition to the substantial growth in order volumes, the Gross Merchandise Value (GMV) also saw ane increase of 22% during the same festive period.
The success of the festive season sale in parts may be attributed to attracting discounts on the online marketplaces and robust advertising campaigns. This has helped marketplaces record an impressive year-on-year (YoY) order volume growth of 39%. Brand websites, on the other hand, also reported a strong 23% increase in ecommerce order volumes.
Interestingly, the GMV reported an inverse trend with brand websites recording a 29% YoY GMV growth, while marketplaces recorded a 21% YoY GMV growth. This may signify that consumers are not only ordering more, but loyal customers are increasingly purchasing directly from their trusted brands, leading to a surge in average order values.
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