A 18 year old City-based developer revamps their brand Image & philosophy


Kolkata, 30 November 2023: Purti Realty, is proud to unveil its new corporate brand and philosophy, marking a significant milestone in its journey of 18 years. With a track record of 25 successful projects, Purti Realty is now embarking on a new phase of growth and customer-centricity.

Purti Realty distinguishes itself through its unwavering commitment to delivering high-quality projects on time. The company's journey, enriched by a thriving community of delighted customers embraced within the Purti Family, serves as a testament to its unwavering dedication to excellence. At the core of its fresh corporate brand identity lies the fundamental philosophy of "Customer Delight," where Purti Realty not only aims to meet but consistently surpass customer expectations. This customer-centric commitment is the driving force behind the new Purti Realty. The freshly unveiled Purti Realty logo embodies a brand characterised by premium quality, stability, approachability, and a profound connection to its core values. It reflects the company's aspiration to establish itself as a trusted name in the real estate sector. The brand transition is represented by the new logo and updated brand colours. As part of its expansion strategy, Purti Realty introduces a diversified brand architecture comprising four key pillars: Purti Homes, Purti Offices, Purti Hospitality and Purti Retail. With this diversified brand architecture, Purti Realty is poised to emerge as a comprehensive solution provider in Eastern India's real estate sector.

Committing on the business revamping, Mahesh Agarwal, Managing Director, Purti Realty, said, "Over the past two decades, Purti Realty has consistently set high standards in the real estate industry. Today, we embark on an exciting new chapter. Our steadfast dedication to delivering quality projects punctually has been the cornerstone of our achievements. "Customer Delight" isn't merely a phrase; it's our guiding principle, igniting our determination to excel. We are fully committed to becoming the preferred solution provider for all real estate needs in Eastern India. Purti Realty isn't just a chapter; it represents an entire new realm of possibilities.”

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