17th October 2023: This Diwali, Taneira, adds a spark to your celebration by launching its festive edit -The Queen’s collection. Featuring the stunning Mrunal Thakur, the brand unveiled a TVC to launch its exquisite range of designer sarees handcrafted in diverse clusters of pure silk.
Mrunal Thakur lights up the screen with her elegant presence, swirling and twirling, dancing, and reveling in the festive spirit, unveiling the Queen's Collection - a heartfelt tribute to the spirited women of today—those who compose their own stories, choreograph their own journeys, and script unique narratives.
Crafted in a language that speaks to its diverse audience across the country, Taneira’s campaign portrays a woman experiencing unfettered joy, embracing her authentic self, and expressing her intrinsic feeling of being a queen as she adorns the six yards, transforming the saree into a beautiful canvas that mirrors her individuality. Whether it's a memory from past festive celebrations or a cherished family tradition, sarees become a treasure trove of moments, bridging the gap between time and style and serving as a means to preserve precious memories.
Inspired by the five elemental forces of Water, Air, Sky, Earth, and Fire, the Queen's Collection stands testimony to Taneira's innovative designs and resolute commitment to differentiation. Offering the breathability to be herself and the versatility to embrace all her facets, the collection caters to discerning modern-day woman who exudes self-affirmation and self-assuredness. Each drape conveys the narrative of strength and independence, and each fold embraces the very essence of a woman reigning as a queen over her own life—a ruler of her destiny.
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