4 October, 2023: Rungta Steel, unveiled its most significant brand collaboration, teaming up with the legendary Bollywood icon, Shahrukh Khan, for its latest TV commercial (TVC).
This partnership adds even more star power to an already impressive line-up of brand ambassadors- Alia Bhatt and Ranbir Kapoor. With Shahrukh Khan on board, Rungta Steel is set to elevate its brand presence to new heights and reinforce its position as one of India's fastest- growing and most influential integrated steel brands.
The TVC shows the inherent strength and distinctive qualities that define Rungta TMT bars, establishing a parallel with the enduring appeal of Shahrukh Khan, who remains the most sought-after actor in the industry. His relentless work ethic, unwavering determination, and profound passion resonate with the core message of the commercial.
The TVC connects the concept of #EkdumSolid willpower, the brand's tagline, with the idea of building a strong foundation, drawing a meaningful comparison to Shahrukh’s iron will and relentless pursuit for excellence in Bollywood.
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