Kolkata 18 October 2023: This Durga Puja, the people of Kolkata are embarking on a journey with ITCs’ Aashirvaad Mishti Doi, reliving the nostalgic taste of the past. The brand has brought back the memorable ‘doiwalas’ who are being seen walking on the streets of Kolkata chanting their signature tune - ‘Doi chaai Dooooi’. These doiwalas were seen selling Aashirvaad Mishti Doi and performing impromptu dances at popular locations. They will be visiting some renowned pandals to serve Aashirvaad Mishti Doi to people enjoying Mahabhog. Kolkata is truly experiencing a revival of its historical charm this festive season.
These doiwalas are on the move, with scheduled appearances at Hindustan Park Purbachal and New Town Sarbojanin on Mahashasti and Mahaashtami respectively, starting from 12 pm onwards. For real-time updates and location tracking, follow the brand's official Instagram handle @aashirvaad_svastimilk. Immerse yourself in the flavours of ITC Aashirvaad Mishti Doi and the cherished memories it invokes.
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