Kolkata 31 October 2023: India's leading consumer products maker and science-based Ayurveda Company Dabur India Limited along with its Brands - Dabur Chyawanprash, Red Paste, Odonil and Gulabari celebrated Durga Puja, the biggest festival of West Bengal with zeal.
To ignite the festive spirit through their innovative activities, Dabur India along with its brands organized several exciting engagements:
Dabur Red ToothPaste gave a first of its kind 3D experience to the visitors at Tala Bridge near Tala Barowari Puja Pandal. Red Paste installed an Anamorphic L Shaped LED screen, a unique immersive installation which took the 3D experience to a next level.
To give Pujo a fragrance touch, Dabur Odonil created Odonil Villa – a Fragrance Tunnel at Shiv Mandir Puja Pandal. It was set up right before visitors enter the Pandal, giving it a traditional Bengali home look.
Dabur Chyawanprash came up with Doshe Dosh Contest during Pujo. Participants who entered the contest were eligible to join the Astra Daan Ceremony at Singhi Park Puja Pandal where 3 winners were announced.
Dabur Gulabari re- launched its Campaign – Dabur Gulaabri presents Gulabpari “The Glowing Diva” during the festive season. Gulabari had set up an innovative content zone at Samaj Sevi Puja Pandal where girls came and made reels to participate in the contest to make their way to become one of the Wild card entries in the 10th edition of FFACE calendar- 2023.
Mr. Subhodeep Roy, Business Head-East & National Sales Head – General Trade, Dabur India Ltd said, “Durga Puja holds a significant importance during the festive season and to make it more special, we came up with some innovative activities to celebrate the Pujo. Adding creativity and innovative experience across Pujo Pandals, this year, we took our celebrations to the next level with first of its kind initiatives. We also created a first time ever and unique Dabur Durga Puja Sarodiya Zone at the famous Ultadanga more. The zone was completely branded by Dabur Durga Puja wishes and Dabur’s 35+ brands were showcased in the heart of the city.”
“Durga Puja is the biggest festival of this region. Millions of people came out to visit Puja Pandals throughout the Pujo, giving us an opportunity to connect directly with the consumers. Keeping this in mind, we organized several innovative initiatives and set up unique installations across different Puja Pandals in the city. From Pujo celebration to maintaining healthcare and beauty, Dabur left no stone unturned to set the festive mood in Kolkata." Mr. Sandeep Kumar Shah, Marketing Manager – East, Dabur India Ltd, Said.
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