11 September 2023: Taking a significant leap in innovation and taste, Bisk Farm, has recently unveiled its latest creations - Desi Cake and Heylo T-Time Cookies . These products are remarkable additions to their range of delectable treats enriched with the nutritional goodness of superfood Ghee.
The launch of Desi Cake and Heylo T-Time Cookies aligns with Bisk Farm's commitment to setting new benchmarks for unique and innovative bakery products.
Ghee has been a staple in every household in India for centuries. By infusing this nutritious component in Desi Cake and Heylo T-Time Cookies, Bisk Farm ensures that consumers not only savour a delicious delight but also enjoy the added advantages of this traditional superfood. These Innovative offerings reinforces the brand's position as a leader in the biscuit & bakery industry.
The Heylo T-Time Cookies are crunchy and crispy and complemented by the richness of Ghee, providing a perfect blend of sweet and salty flavours that make it a perfect companion for tea-time.
While Desi Cake, an exquisite addition to the popular Tiffun Slice Cake range, offers a variety of flavours, including Mawa, Litchi, Pineapple, Fruit Fusion, Butter Scotch, Chocolate, and Veg,
Vijay Kumar Singh, Managing Director of SAJ Food Products, stated, "Bisk Farm has always been committed to providing innovative and high-quality products that cater to the diverse taste preferences of Indian consumers, while maintaining the quality that Bisk Farm is known for. With these latest offerings, we aim to capitalize on the growing demand for unique and traditional flavours. We are confident that these products will become a beloved choice for consumers seeking a perfect blend of taste and nutrition."
He further added, "We are focusing on expanding our market presence in various bakery categories, including biscuits, cakes, rusks, and wafers. With the addition of these two new unique and innovative products to our product portfolio, is expected to drive significant growth. The launch of these two products aligns with quest to provide unique and innovative treats to consumers.
Heylo T-Time Cookies are available in SKUs of 192 gms and 51 gms with price points of 35 and 10 respectively, and Desi Cake is available in SKU of 50 gms priced at Rs 20. These two new products are now available at all General trade outlets and Modern trade outlets.
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