Kolkata, June 24, 2023: Reinforcing its focus towards building a healthier nation with the right nutrition, Amway India, one of the country’s leading FMCG Direct Selling companies, partnered with FSSAI for the Eat Right Millet Walkathon through its flagship brand, Nutrilite, the world’s no1 selling vitamins and dietary supplements brand, to celebrate the International Year of Millet, 2023. As one of the leading health and wellness brands, the company partnered with FSSAI in organizing the ‘Millet Walkathon’ to promote the importance of holistic well-being through an active lifestyle and the right nutrition in the form of a balanced diet and nutrition supplementation.
The 3 km walkathon started and ended at Pranabananda Sarani Maidan located in the heart of the city of Kolkata. This joint outreach by Amway India and FSSAI witnessed overwhelming participation from the fitness-conscious citizens Kolkata, who walked their way to good health while making the right nutrition choice. Present at the event were dignitaries like Shri B. S. Acharya, Regional Director for FSSAI, along with Amway India’s brand ambassador and international wrestler Sangram Singh, Mr. Ajay Khanna, Chief Marketing officer, Amway India, and Mr Chandra Bhushan Chakraborty, Senior Vice President, East and West region, Amway India.
Speaking about this association, Mr. Anshu Budhraja, General Manager, Amway India, said, “Despite being one of the fastest-growing economies in the world, our progress as a nation towards being a healthier one has only begun. Given India’s significant share of the world’s population, we, as a nation, have a critical role in shaping the nutrition narrative in the world. Towards this, we have been advocating the importance of proper nutrition, through our flagship brand Nutrilite, which brings together the best of nature and the best of science. Considering that the nutritional requirements are often not adequately met through the meals we eat, a well-balanced diet with required nutritional supplements can go a long way in improving our health. Understanding this, we, as a leading health and wellness brand, offer a wide range of quality and innovative nutrition supplements including our bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3, and Nutrilite Cal Mag D Plus amongst others, driving forward our vision to make India healthier”.
He further alluded, “I am proud to share that Amway India is celebrating its 25-year journey towards building a healthier India. We are committed to promoting healthy living in our country and we will continue to offer need-based recommendations to health-conscious consumers alongside supporting such initiatives to help people live better, healthier lives. Our partnership with FSSAI for the Eat Right Millet Walkathon is a great opportunity for us to contribute towards the Eat Right India movement. We hope that our joint efforts will bring about a nutrition revolution and inspire people to make healthier food choices.”
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