Kolkata, June 6 - LALIGA has today unveiled its all-new brand and strategic positioning under the slogan "The Power of our Fútbol." The launch reaffirms the competition’s commitment to inspire and make a positive impact on society.
This change reflects the evolution that LALIGA has undergone over the last decade, in terms of both size and global recognition. The competition has become the largest football ecosystem in the world, with the most extensive international network of any sports entity, and is now present in 41 countries through 11 offices and a network of delegates. Over the last 10 years it has seen sustained growth in all areas and established itself as a brand recognised in both national and international reputation rankings.
LALIGA, a global brand that reaches all kinds of audiences, reflects its new strategic positioning in the slogan “THE POWER OF OUR FÚTBOL,” which highlights the pride of being part of an organisation with the capacity to inspire people and society. A slogan that represents the potential of fans, clubs, sponsors and all other LALIGA stakeholders.
Ángel Fernández, Head of Global Brand & Strategy at LALIGA, said: “Over the past 10 years we have taken on the responsibility to inspire people through the positive values of our sport, something we consistently demonstrate through our clubs, our fans and our entire ecosystem of competitions and related activities. The new brand is a symbol of this change, the representation of “THE POWER OF OUR FÚTBOL,” with which we want to reaffirm the pride of being part of a competition that inspires us all and helps us to grow as people and as a society.”
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