- Second outlet at VIP Road, Kolkata opened in association with Dugar Mobility Group
- Follows the first Ather Space in Park Street, opened in Sep 2022
- Ather now has 03 retail outlets in West Bengal and 125 across India
- The flagship 450X and 450X Pro will be available for test rides and purchase.
Kolkata, 14th June 2023: Ather Energy, India’s first intelligent electric scooter manufacturer, today inaugurated its second Experience Centre in Kolkata, Ather Space at VIP Road. This is the third Ather Experience Centre in West Bengal, and the 125th across India. Ather Space will retail the Ather 450X Pro, one of India’s quickest and smartest scooters, alongside the Ather 450X. Ather previously opened an Ather Space at Park Street, Kolkata in September 2022.
Ather Space, VIP Road has been established in association with the Dugar Mobility Group. It is designed to help customers understand Ather’s vehicles thoroughly, and has a stripped-down unit on display that allows for an in-depth look at various parts of the vehicle. With this second experience centre open, the people of Kolkata have another option to take the Ather 450X for a test ride and learn more about the product at their convenience. Test ride slots can also be booked on Ather Energy's website before visiting the centre.
Speaking on the occasion Mr Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “In less than a year, this is our second dealership in Kolkata and the third in West Bengal. We are truly impressed by the growth rate that the state has shown in the past few months which has led to the opening of another outlet in the city. With our best selling 450X Pro, 450X and the upcoming 450S scooter, our customers and prospects in Kolkata will have a wider range to choose from and will offer more convenience in terms of sales and service experience.”
Speaking at the occasion, Narendra Kumar Dugar – Mentor, Dugar Mobility Group said, “The Dugar Mobility Group is thrilled to join forces with the Ather family. Ather Energy has dramatically transformed the Indian two-wheeler market through their innovative, technologically superior electric scooters. They have provided a groundbreaking solution that has won over discerning electric vehicle customers with a superior product, smart features, and comprehensive customer experience. Ather has also constructed an entire ecosystem for the electric vehicle industry, including the Ather Grids charging network, which enables quick and reliable charging, thus instilling trust in consumers. We're excited to collaborate with Ather Energy, and together, we aim to propel the EV revolution forward in Kolkata, the City of Joy.”
Ather Energy stands out as one of the few original equipment manufacturers (OEMs) that also invest in charging infrastructure. To date, the company has installed 12 fast-charging stations, known as Ather Grids, in Kolkata (25 across the state) to address range anxiety. The company also assists customers with the installation of home charging systems in their residences. So far, over 1300 Ather Grids have been set up nationwide.
Ather's latest 450X electric scooters have been upgraded with AtherStack 5.0, the biggest software improvement, released in January 2023. AtherStack 5.0 brings a new UI for the dashboard and introduces Vector Maps powered by Google, offering the best navigation experience in any Indian scooter. It also includes AutoHold™ for slope riding and Battery Protect™, a five-year battery warranty for appeasing consumer concerns of battery life.
Additionally, the recently announced 450S is an upcoming variant in the 450 range of our electric scooters that brings performance-focused EV mobility to more commuters. The 450S will feature a 3 kWh battery pack, an estimated range of 115 km under IDC (Indian driving conditions), and a top speed of 90 km/h. With a starting price of INR 129,999, the 450S provides accessible and advanced technology for Indian commuters who want to upgrade from traditional ICE scooters.
The ex-showroom price after the Fame II revision is INR 146,391 for the Ather 450X and INR 166,905 for the Ather 450X Pro.
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