Ashok Leyland well-positioned for growth in the East



Network expansion to aide in company’s plans for the region

 

Kolkata, 06th June 2023: Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, has a strong foundation in the vibrant and fast-growing state of West Bengal and the larger part of Eastern India. The company aims to leverage the region's booming economic growth, increasing infrastructure projects, and rising demand for commercial vehicles to strengthen its market presence and cater to the specific needs of customers in the region. Specific to the state of West Bengal, the market here offers exciting business opportunities, a sizable customer base, and a welcoming environment for investments. Recognizing these factors, Ashok Leyland has undertaken several strategic steps to grow significantly in this promising region.

Mr. Sanjeev Kumar, President - M&HCV, Ashok Leyland Ltd, said, “West Bengal and Eastern India at large, has been a key market for us. We have always recognized the potential this region has and we are excited about the opportunities that lie ahead in this geography. Like other regions in India, where our focus on customer-centricity and industry leading total cost of ownership has led to leadership positioning in multiple segments, our intent is to bring that focus here as well. We are dedicated to providing exceptional products and services by fostering mutually beneficial partnerships in the state. By bringing our technologically advanced and reliable commercial vehicles to this market, we aim to support the region's transportation and mobility infrastructure, which in turn will empower the businesses to thrive.”

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