collaboration enhanced customer experience and aided insurance policy renewals
May 22, 2023: Tata AIG General Insurance Company Limited, one of India’s leading general insurance companies, has partnered with VSPAGY to offer personalized video interactivity to customers.
The partnership with VSPAGY aims to educate and engage customers, and make them aware of the benefits provided by Tata AIG’s products. Tata AIG identified that many customers didn’t understand the benefits of health insurance, thereby leading to decreased renewals and higher customer attrition. The platform uses Tata AIG’s existing CRM, and enhances customer engagement with longer video duration session by generating hyper-personalized information in real time.
Initiated as a pilot project, the campaign’s success led to continuous implementation for over a year. Personalized video interactivity streams are now automatically generated on a monthly basis and delivered to customers through Tata AIG's distribution channels.
Krishnan Badrinath, Senior Vice President - Information Technology, Tata AIG said "Our aim has always been to focus on consumer requirements and address those needs. Many customers are not fully aware of the benefits provided by us. Our partnership with VSPAGY to come up with solutions in order to educate customers about the various offerings has resulted in a positive outcome. The unique personalization, video interactivity plug-ins, CTA buttons provided customers with easy renewable process thereby leading to increased renewals and decline in customer attrition. At Tata AIG, we leverage innovative solutions to ensure that customers receive the utmost value and understanding from their insurance policies.”
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