Kolkata, 8th May 2023: Mother Dairy Fruit & Vegetable Pvt. Ltd. (Delhi), country’s beloved milk and milk products major and a wholly owned subsidiary of National Dairy Development Board (NDDB), is all set to add a pinch of Bengal’s much-loved flavour – Nolen Gur – in the region this summer season. Having pioneered packaged Mishti Doi and Nolen Gur Flavoured Ice Cream, the Company is amalgamating its expertise and introducing the delectable Nolen Gur taste in two exciting formats – Nolen Gur Flavoured Mishti Doi and Nolen Gur Kulfi – aimed to delight consumers across age groups.
The newly introduced Mother Dairy Nolen Gur Mishti Doi comes with no added preservatives and is aimed to complement the company’s existing portfolio of Mishti Doi and Aam Doi, whereas the Nolen Gur Kulfi is yet another feather in the company’s cap after receiving tremendous traction for its Nolen Gur Flavoured Ice Cream.
Talking about the new products, Mr. Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “Today, the eastern market is one of the fastest growing markets for our value-added dairy products portfolio after North, clocking a CAGR of upwards of 30% in the last 5 years, primarily driven by the success of our localised product offerings. We intend to continue the momentum by crafting more localised products that offer the quintessential delightful refreshing experience yet matching the localised taste palate. With the newly introduced products, we now have a total of six products that have been specially developed for the eastern region – making it the largest bouquet of localised offerings within our value-added dairy products portfolio. I am confident that these new offerings will be a treat for the community here and their love for the Nolen Gur flavour.”
Mother Dairy Nolen Gur Mishti Doi
80 grams @ Rs. 20
Mother Dairy Nolen Gur Kulfi
50 grams @ Rs. 25
Mr. Bandlish added, “While we are thrilled to incorporate the distinctive local taste in our products, at the same time, we are also working on a holistic approach for the eastern market. We are continuing our association with renowned actor – Abir Chatterjee – for our famed Mishti Doi, with an aim to drive salience amongst our consumers. We believe that our region-specific delicacies will continue to be a strong carrier for all our dairy products in the eastern market.”
0 Comments